multi channel digital creative
Let's face it. Advertising is changing and it's getting harder and harder for agencies to keep up. The pace in which consumers embrace a technology as their primary media channel has moved ahead of the ability of many advertisers to modify their strategies to match. It's a case of evolve, or die.
Emerging technology and R&D are now the front lines of the frenzied race between consumer, advertiser, and regulator. The creation of flexible, and highly independent innovation teams comprised of digital creatives, developers, and engineers is required to counter a market that is evolving faster than the big agencies can change themselves. The race is on to find what is next for marketing and branded communication. The key to sales is knowning what the future holds.
My name is Josh Thomas and I am an internationally experienced digital advertising nerd. After getting a Bachelor of Science in Advertising at Boston University, founding a company, and then working in Boston for a number of years, I set off for Hong Kong. In both locations I led creative for R&D and agile build departments at Ogilvy & Mather Hong Kong and Isobar North America.
I focus on a number of areas including IPTV/Second Screen Technology, PrimeSense gestural based marketing opportunities, Arduino-based smart ads, resolving localized design challenges for overseas markets, as well as taking modern, framework based, responsive design to its logical conclusion. I believe in the use of new technologies to put people and brands together like never before.
new tools for new problems
I use a lot of new tools, and some old ones. Here are a few.
As a backer and beta tester for Macaw, I’m already versed in what many believe is the new standard web design tool. While already designing natively in code, with Macaw I can prototype and build faster than ever.
The Maker movement gave us Arduino, powered by Processing. What these little open source microchips can do is unbelievable. Internet of Things, meet Advertising. Lets make advertising a bit smarter.
A web guy who can’t design and build the full content, look, and movement of a site wouldn’t be much of a web guy would he? I don’t just talk the talk of web design, I walk the walk.
While our old static design friend is getting a bit aged, Photoshop is still very much part of my toolkit for styles, icons, color palettes and the such. Down, but certainly not out!
Wordpress & MODX
More times than I care to recall, clients need a quick and easy way to modify content themselves. CMS’s are the power behind most online campaigns these days.
Anytime a CSS3 animation is more complex than what could be coded by hand, Adobe Edge comes to the rescue. Native animations are a powerful helping hand to web projects.