destroythisad

And this is the portfolio of what's to come next.

multi channel digital creative

Let's face it. Advertising is changing and it's getting harder and harder for agencies to keep up. The pace in which consumers embrace a technology as their primary media channel has moved ahead of the ability of many advertisers to modify their strategies to match. It's a case of evolve, or die.

Emerging technology and R&D are now the front lines of the frenzied race between consumer, advertiser, and regulator. The creation of flexible, small, highly independent innovation departments build of digital creatives, developers, and engineers is required to counter a market that is evolving faster than the big agencies can change themselves. The race is on to find what is next for marketing and branded communication.

My name is Josh Thomas and I am an internationally experienced digital advertising nerd. After getting a Bachelor of Science in Communication Design at Boston University and then working in Boston for a number of years, I set off for Hong Kong. Having lead creative in R&D and agile build departments at both Ogilvy & Mather Hong Kong and Isobar North America, I am passionate about the future of digital in advertising.

I focus on a number of areas including IPTV/Second Screen Technology, PrimeSense gestural based marketing opportunities, Arduino-based smart ads, resolving localized design challenges for overseas markets, as well as taking modern, framework based, responsive design to its logical conclusion.

top

new tools for new problems

I use a lot of new tools, and some old ones. Here are a few.

Macaw

As a backer and beta tester for Macaw, I’m already versed in what many believe is the new standard web design tool. While already designing natively in code, with Macaw I can prototype and build faster than ever.

PROCESSING/ARDUINO

The Maker movement gave us Arduino, powered by Processing. What these little open source microchips can do is unbelievable. Internet of Things, meet Advertising. Lets make advertising a bit smarter.

HTML5/CSS3/JQUERY

A web guy who can’t design and build the full content, look, and movement of a site wouldn’t be much of a web guy would he? I don’t just talk the talk of web design, I walk the walk.

photoshop

While our old static design friend is getting a bit aged, Photoshop is still very much part of my toolkit for styles, icons, color palettes and the such. Down, but certainly not out!

Wordpress & MODX

More times than I care to recall, clients need a quick and easy way to modify content themselves. CMS’s are the power behind most online campaigns these days.

Adobe Edge

Anytime a CSS3 animation is more complex than what could be coded by hand, Adobe Edge comes to the rescue. Native animations are a powerful helping hand to web projects.

top

so what do i do?

Art, Code, Innovation, and Strategy.

art && code

My background is a design based Art Director who builds around a deep understanding of the code for websites, apps, and experiences. I don’t just throw around terms like “Responsive Design”, “Mobile-First”, or “Build for Frameworks”. I live them.

digital R&D

I strongly believe that the best opportunities in advertising lie in platforms that either are just being invented, or have yet to realize their full potential. I focus on rapid prototyping of these concepts to create marketing tools that bring people and brands together like never before.

PHYSICAL COMPUTING

“Digital” doesn’t just mean “on a computer screen”. Open source micro controllers and sensors are allowing for a new generation of “phygital” OOH interactions. Branded experiences that, when interacted with, interact right back.

digital strategy

Sometimes the most obvious answer is actually the best. But many times these concepts are hindered by a lack of clear digital strategy and leadership. I provide start-to-finish strategy and innovative leadership to keep agile projects agile.

top

recent experience

I’ve hung my hat in a few places over the years.

Associate Designer 2008-2009
barbarian group logo
Associate Art Director 2009-2010
digitas logo
Innovation Designer & Art Director 2010-2012
isobar logo
Creative Technologist & Sr. Digital Art Director 2012-Present
ogilvy logo

TESTIMONIALS

People who think I’m a nifty fellow.

“Josh is an embodiment of the new creative. He's ambitious, he's imaginative and he is extremely articulate. His chutzpah will take your breath away. He'll challenge you, but then the best creatives are a challenge”

mitch levy

Senior Vice-President

digitas north america

“Josh thrives in the unknown where there is no best practice. Can self-teach and self-help to move innovative projects forward. Great at finding never before seen solutions to never before seen challenges.”

Michael Nicholas

Chief Strategy Officer

isobar north america

“There should be more people in the world that think like Josh, but since there isn't, he stands out as The Lone Ranger of creative tech. You get access to an inquisitive, sometimes deranged mind that often throws out the unthinkably beautiful.”

peter riley

Exe. Creative Director

ogilvyone worldwide

top

contact

Want to grab a beer? Awesome, I like beer.

Give me a shout